How to achieve sustainable competitive advantage through cybersecurity

There is no doubt that companies are investing lots of money in cybersecurity lately – of course they are: with so many data breaches and expectations from key clients, this becomes a necessity in doing business. However, most of these cybersecurity investments are perceived to be purely IT costs, very often overhead, with little or no business benefit. So, is cybersecurity nothing but one of those mandatory things that no one likes, or can it produce some greater business good?

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https://advisera.com/27001academy/blog/2022/01/21/cybersecurity-competitive-advantage-model/